BlockVantage Campaign Creation Overview

Powered by Blockboard’s AI engine, BlockVantage is built for speed and simplicity. Just enter a brand name and URL and BlockVantage handles the heavy lifting—from creative strategy to targeting to reporting.

BlockVantage is a new tool that exists inside of Blockboard’s main platform.

Accessing BlockVantage

After logging in to Blockboard, if you are not taken directly to BlockVantage’s welcome screen, you’ll need to select BlockVantage from the left-side menu.

If you do not see the BlockAI icon, please contact help@myblockboard.com for access.

Welcome Screen

At the BlockVantage welcome screen, set up your brand in two steps:

1. 1Enter the name of your brand — either create a new one or select a previously saved brand.
2. 2Enter the URL of your brand (for example, example.com).

Please be patient while the system gathers insights and prepares recommendations. This can take up to 90 seconds to complete.

Strategy and Planning

At the Strategy and Planning screen you'll find BlockVantage's recommended targeting selections, created with the latest data from the brand’s website. To view or customize a recommendation, click the dropdown arrow in the top-right of any section.

Top-Level Campaign Information →

Brand / URL / Estimated Reach / Estimated Opportunities

Steps to Complete →

These are the steps you need to complete before going on to the next screen.

In the example below, the user still needs to select publishers before advancing to the Campaign Budget screen.

Brand Details →

Generated summary of your brand

Screens & Devices →

Top screens and devices best suited for your brand.

Geographic Targeting →

Deliver ads only to users in your chosen locations, from states and zip codes down to neighborhoods and streets.

For detailed instructions on regional targeting see here

For detailed instructions on Geofencing see here

Day-Parting →

Recommended weekly and hourly schedule for delivering optimal performance.

Publisher Selection →

High potential publishers and sites identified from performance trends and targeting criteria.

BlockAI Audiences →

AI-powered audience segments based on real-time engagement from user groups of interest.

Demographic Targeting →

Targeted age and gender groups that are most likely to engage with your product.

Creative Assets →

Here is where the user would upload the creative assets for their campaign.

Once you are satisfied with your selections, click the Continue button at the bottom of the screen.

Campaign Budget

The next page is the campaign budget

Start and End — Choose the start and end time of your campaign.

Total Campaign Budget — Enter the total budget for your campaign.

Screen Type Allocation — If you choose not to use retargeting, you will need to allocate screen type budgets, or use the recommended settings.

Retargeting

Eligible CTV viewers can be retargeted on desktop and mobile. Retargeting is optional but recommended.

Pacing

Choosing the pacing allows the user to change how their budget is dispersed.

• Pace Evenly: Spread your budget evenly across the campaign.
• Pace Evenly with Carryover: Unspent budget rolls over to the following days.
• As Fast as Possible: Spend your budget quickly; the campaign may end sooner.

Advanced Options

Here are advanced optimization strategies for your campaign.

• REACH — Show your ad to as many unique people as possible.
• BRAND — Build awareness by showing ads to the same audience more than once.
• CLICKS — Optimize for viewers coming from high-performing websites.
• VID_COMP — Optimize for viewers who watch your entire video.
• VID_VIEWS — Optimize for viewers who watched at least 75% of your video.
• FOOT — Drive people to visit your physical store.
• WEB_LEADS — Drive people to visit your website.

BlockCONNECT Tracking (optional)

If your campaign has previously created a BlockConnect tracking pixel, you can assign it to your current campaign here.

Once you are satisfied with your selections, click the Continue button at the bottom of the screen.

Review Screen

Once all required selections are made, the user will be presented with a review screen to double check their selections and make any last minute changes before publishing their campaign.

After saving, the user will be prompted for a campaign name.