BlockVantage Campaign Creation Overview

Powered by Blockboard's AI engine, BlockVantage is built for speed and simplicity. Just enter a brand name and URL, and BlockVantage handles the heavy lifting.

Strategy and Planning

After entering your brand name and website, BlockVantage brings you to the Strategy and Planning screen. This is where you'll review and fine-tune the AI's recommended campaign setup before moving on to budget.

The screen is organized into three parts: a progress panel on the left, your campaign summary on the right, and the recommendation sections in the center.

Progress Panel (Left Column)

The left column shows your breadcrumbs — a running list of every section you need to complete on this screen.

• Sections that still need your input are greyed out.
• As you complete a section, its breadcrumb updates to show it's done.
• You won't be able to continue to the Campaign Budget screen until every required section is complete.

Use this panel to quickly see what's left and jump to any section that still needs attention.

Campaign Summary (Right Column)

The right column keeps your key campaign details in view as you work:

• Brand Name
• Website
• Daily Projections — estimated performance based on your current selections

Because this panel updates in real time, you can see how changes to targeting or budget-related settings affect your projections before you commit to them.

Recommendation Sections (Center)

BlockVantage's AI pre-populates each of the following sections with a recommended setup, based on the latest data from your brand's website. Each section shows how many AI recommendations it contains, and lets you compare Recommended selections against any User-Selected changes you make.

Each section arrives with the AI's suggested selections already applied. You're never required to build these from scratch — but you're always free to review, adjust, or replace any recommendation.

Brand Details

Generated summary of your brand.

Device Targeting

Select the devices and screen types where your ads will be delivered, across Desktop, Mobile, and CTV. Use the recommended devices or add and remove individual device types as needed.

Geographic Targeting

Deliver ads only to users in your chosen locations, from states and zip codes down to neighborhoods and streets using Geofencing. You can target by Preset Regions or Dynamic Radius, but not both at the same time.

Day-Parting

Recommended weekly and hourly schedule for delivering optimal performance.

Publisher Selection

High potential publishers and sites identified from performance trends and targeting criteria.

BlockAI Audiences

AI-powered audience segments based on real-time engagement from user groups of interest.

Demographic Targeting

Targeted age and gender groups that are most likely to engage with your product.

Creative Assets

Upload and manage your campaign's creative assets (MP4 or MOV format).

Creative Assets is required. You must upload at least one creative asset in this section before you can continue. If no asset has been uploaded, the Continue button will remain disabled and the Creative Assets breadcrumb will stay greyed out.

Need Help With a Section?

If you're not sure what a section covers or how it affects your campaign, click the tooltip icon next to its header.

This opens a slide-out panel from the right side of the screen with:

• What it is — a plain-language explanation of the section
• How it works — how to use BlockVantage's recommendation or make your own selections
• Why it matters — how the section impacts your campaign's performance
• Helpful Hints — quick tips for getting the most out of your choices

Moving Forward

Once every section in the progress panel shows as complete, click Continue at the bottom of the screen to proceed to Campaign Budget.