BlockVantage Dashboard

This view provides a comprehensive overview of your advertising campaign performance and key metrics in one centralized location.

Navigation

Use the left sidebar to access additional features:

• Campaign Summary - The main overview shown by default
• Performance - Detailed performance analytics
• Verification & Audit - Blockchain-based tracking and delivery verification
• Report Overview - Create and review custom performance reports

Date Range

Below the navigation menu, use the Date Range panel to control the period the dashboard reflects:

• Start Date / End Date - Set a custom range
• Entire Campaign - Check this box to view data across the full campaign, regardless of the dates above
• Return to Campaigns - Go back to your list of campaigns

Campaign Header

At the top of the dashboard, a header bar displays your core campaign details:

• Brand name and website
• Campaign name
• Start Date / End Date - The active period for your campaign
• Total Budget - The allocated spend for the entire campaign duration
• Pacing Type - How your budget is distributed (e.g., "Pace Evenly by Day")
• Conversion Tracking - Whether conversion tracking is enabled or disabled
• Retargeting - Whether retargeting is enabled or disabled
• Number of Ads - Total active advertisements in this campaign

Campaign Controls

Depending on whether your campaign is live, the button below the Date Range panel will read either Publish Campaign or Pause Campaign.

• Publish Campaign - Starts delivery for a campaign that isn't yet live, in accordance with its settings (date, time, and so on)
• Pause Campaign - Immediately halts delivery for a campaign that's currently live

Delivery Overview

Just below the campaign header, two cards summarize delivery and spend at a glance:

• Total Impressions - Impressions delivered, verified, and blockchain-audited
• Total Spend - Spend to date against your total budget, shown alongside your 1-day and 30-day average

Campaign Metrics

The right-hand panel breaks out key performance metrics for the campaign:

Spend Metrics

• Daily Spend - Average expenditure per day

Efficiency Metrics

• CPC (Cost Per Click) - Average cost for each click
• CPM (Cost Per Mille) - Cost per thousand impressions
• eCPM (Effective Cost Per Mille) - Effective cost per thousand impressions

Engagement Metrics

• Total Conversions - Number of completed conversion actions
• Total Reach - Unique households reached
• Frequency - Average impressions per household

Rate Metrics

• Conversion Rate - Percentage of conversions attributed via cross-device tracking
• Completion Rate - CTV completion rate
• Click-Through Rate - Percentage of impressions that generated clicks

Daily Impressions

The Daily Impressions chart shows delivery across the campaign over time, so you can spot delivery trends or gaps at a glance.

Attribution Windows

The Attribution Windows section shows how many conversions are credited within each look-back window:

• 24H - Conversions attributed within 24 hours
• 7D - Conversions attributed within 7 days

Dive Deeper

Two shortcuts at the bottom of the dashboard link out to more detailed views:

• Performance - Dive into full performance analytics, including hourly and daily delivery, geography, device split, and household demographics
• Delivery Verification - Review blockchain impression verification, including invalid and recovered impressions