BlockVantage Dashboard

This view provides a comprehensive overview of your advertising campaign performance and key metrics in one centralized location.

Navigation

Use the left sidebar to access additional features:

• Performance - Detailed performance analytics
• Blockchain Data - Tracking and verification information
• Generate Reports - Create custom performance reports
• Filter by Date - Adjust the date range for displayed data

At the top of the dashboard, you'll find essential campaign details:

• Campaign name and URL - The identifier and destination for your campaign
• Start and End dates - The active period for your campaign
• Total Campaign Budget - The allocated spend for the entire campaign duration
• Pacing Type - How your budget is distributed (e.g., "Pace Evenly by Hour")
• Retargeting status - Whether retargeting is enabled or disabled
• Number of Ads - Total active advertisements in this campaign

The dashboard displays critical performance indicators across multiple cards:

Spend Metrics

• ROAS (Return on Ad Spend) - Revenue generated per dollar spent
• Daily Spend - Average expenditure per day
• Total Spend - Cumulative campaign expenditure

Efficiency Metrics

• CPC (Cost Per Click) - Average cost for each click
• CPM (Cost Per Mille) - Cost per thousand impressions
• eCPM (Effective Cost Per Mille) - Effective cost per thousand impressions

Engagement Metrics

• Total Conversions - Number of completed conversion actions
• Total Reach - Unique users who saw your ads
• Total Impressions - Total ad views
• Frequency - Average times each user saw your ads

Rate Metrics

• Conversion Rate - Percentage of interactions resulting in conversions
• View-Through Rate - Users who viewed but didn't immediately click
• Click-Through Rate - Percentage of impressions that generated clicks

The "PAUSE NOW" button allows you to immediately halt campaign delivery if needed.

When activated, the "PUBLISH NOW" button lets you start your campaign in accordance with its settings (date, time, and so on).